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Featured Industry: Medical Marketing

Many medical practices and facilities cringe at the complexities of marketing their professional services. Obstacles encroaching on the independents include strong branding strategies and deep marketing pockets of area hospitals. Hospitals are embattled with the loss of profitable market share to independent surgery centers catering to private insurance and pay-for-service patients.  Independent surgery centers are attempting to gain traction in building physician and patient relationships. All legitimate providers have an underlying fear of a negative public perception devaluing the organization; the repercussions of poor reviews given by anonymous bloggers; the reliance on reputation-driven referrals; and the unregulated alternative medical providers claiming positive outcomes.

There are too many uncertainties that have the potential for crippling the profitability and reputations of medical professionals. JB Communications has a successful track record in overcoming the obstacles of medical marketing.

Check out the JB Communications-sponsored blog for Medical Marketing and PR Professionals -

Contact JBC for more information.